Human Resources and Training Teams


Traci Kovar – Director of Happiness
Traci Kovar was born and raised in Grand Forks, ND. She graduated from the University of North Dakota with a B.S. in Business Administration in Marketing and Management. Traci has been working with BeMobile since 2001 and oversees Human Resources, Training, and Special Events at BeMobile. Traci is married and has three children. She enjoys being involved at UND, in her church, sports, and activities with her kids, family time, and reading.  Traci’s husband is also a UND graduate and farms near East Grand Forks, MN.  Traci’s knowledge of agriculture may be impressive, but they still won’t let her drive any farm vehicles.

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Aly Apuzzo – Human Resource Generalist
Aly was born and raised in Rio Grande, Puerto Rico, and later moved to Brooklyn, NY where she later joined the Navy. She has worked for the Department of Defense for the 7 years; her background is in healthcare management and human resources with an emphasis on employee relations. Aly holds a Bachelor’s in Behavioral Science and a Master in Public Administration. She loves building relationships, coaching, and mentoring. Aly, her husband Mark, and 2 children enjoy the outdoors, camping, biking, and traveling.

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Rachel Gunderson – Human Resources Coordinator
Rachel grew up in Halstad, MN and lived in Montevideo, MN for 7 years, before moving to East Grand Forks, MN in 2015. Rachel started at BeMobile as an Administrative Assistant until her promotion in 2019 to Human Resources. She graduated from MSCTC-Moorhead with an Administrative Assistant Degree. Rachel and her husband, Nick, have two kids – Aiden and Noah. They enjoy spending time with family and friends, going to the lake, traveling, and spending time at sporting events.

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Alex Richter – Human Resources Coordinator
Alex grew up in small-town Carrington, ND. She is an avid binge-watcher (and reader), Alex almost always has a book, movie, or series recommendation. When she is not at home with her two cats, Alex can be found camping, traveling, or spending time with her family. Alex also loves learning about old cars and going for summertime cruises in them.

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Corbin Butters – Administrative Assistant
Corbin’s favorite books are the: Myst Series by Rand Miller and David Wingrove. He enjoys 3D printing, electronics repair, and growing house plants and vegetables with hydroponics. Corbin is also interested in how things are built both by hand and with factory machinery.

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Samal Mahanama – Corporate Trainer
Samal is originally from Sri Lanka; born and raised in the city of Colombo, he has an MBA from the University of Mary in Bismarck and a BA in Marketing and Studio Art from Concordia College in Moorhead MN. Samal has been with BeMobile since August 2011 and climbed up the ranks from a part-time sales partner to Store Leader and then in 2014 became BeMobile’s 1st corporate trainer. He is Verizon Earn the Right Trainer certified as well as being a certified trainer for Vital Smart’s Crucial Accountability. His passion for training is evident in the new hire training program and the coaching moments he provides.

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Elijah Wilhite – Corporate Trainer
Elijah was born and raised in Moberly, MO. He made the jump to Menomonie, WI in 2016 and still resides there today. In his free time, Elijah spends time with friends and family and enjoys playing video games, traveling, and watching a variety of TV shows. Elijah started his BeMobile journey in 2019 as a Sales Partner and from there was promoted to the Corporate Trainer position. He is excited to work with every BeMobile employee and be part of their journey in building their careers with us!

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