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Human Resources and Training Teams


Traci Kovar – Director of Happiness
Traci Kovar was born and raised in Grand Forks, ND. She graduated from the University of North Dakota with a B.S. in Business Administration in Marketing and Management. Traci has been working with BeMobile since 2001 and oversees Human Resources, Training and Special Events at BeMobile. Traci is married and has three children. She enjoys being involved at UND, in her church, sports and activities with her kids, family time and reading.  Traci’s husband is also a UND graduate and farms near East Grand Forks, MN.  Traci’s knowledge of agriculture may be impressive , but they still won’t let her drive any farm vehicles.

Email Traci


Aly Apuzzo – Human Resource Generalist
Aly was born and raised in Rio Grande, Puerto Rico and later moved to Brooklyn, NY where she later joined the Navy. She has worked for the Department of Defense for the past 7 years; her background is in healthcare management and human resources with an emphasis on employee relations. Aly holds a Bachelors in Behavioral Science and a Master in Public Administration. She loves building relationships, coaching and mentoring. Aly, her husband Mark, and 2 children recently moved to Grand Forks from the Washington D.C. area. They enjoy the outdoors, camping, biking and traveling.

Email Aly


Stephanie Hoffman – Human Resource Coordinator
Stephanie is originally from Florida and she is super excited about the winter in North Dakota! Stephanie has a very active 1-year old baby boy, 2 dogs, and 2 cats. Stephanie and her husband have a goal to run a half marathon in every state they live in. So far they have run 3 half marathon’s!

Email Stephanie


Rachel Gunderson – Human Resources Coordinator
Rachel applied for and earned her new position as she was previously the Grand Forks office Administrative Assistant. Rachel grew up in Halstad, MN and has lived in Montevideo, MN for 7 years, before moving to East Grand Forks, MN in 2015. She graduated from MSCTC-Moorhead with a Administrative Assistant Degree. Rachel and her husband, Nick, have two kids, Aiden and Noah. They enjoy spending time with family and friends, going to the lake, traveling and spending time at sporting events. Rachel and her family are also actively involved in the community.

Email Rachel


Samal Mahanama – Corporate Trainer
Samal is originally from Sri Lanka; born and raised in Colombo which is the capitol, he has an M.B.A from the University of Mary in Bismarck and a B.A in Marketing and Studio Art from Concordia College in Moorhead MN. Samal has been with BeMobile since August 2011 and climbed up the ranks from a part-time sales partner to Store Leader and then in 2014 became BeMobile’s 1st corporate trainer. He is Verizon Earn the Right Trainer certified as well as being a certified trainer for Vital Smart’s Crucial Accountability. His passion for training is evident in the new hire training program and the coaching moments he provides. Do not let the man bun throw you off-guard; he is disciple of the ‘BeMobile Way’.

     Email Samal


Jessica Casey – Corporate Trainer
Jessie’s favorite color is gray.  She has two young sons who keep her busy. Jessie is a fan of k-pop,  k-dramas, and anime. She’s worked in the wireless industry since 2013 and her dream goal is to travel to South Korea one day.

Email Jessica

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